What Is The Internet Current Movement - How Does It Affect Your Business?

What Is The Internet Current Movement - How Does It Affect Your Business?
By Patricia A Gaines

Is your business dying a slow painful death because you don't understand The Internet Current Movement? What is it? How does it work? Why is it important to the life or death of your business?

The Current is about surfing-the-web. It is about consistently getting customers in your door.

According to comScore, July 2014 on average, 12 billion people per month searched the web in the United States.

Other statistics report in November 2014, people spend $48.3 billion during the holidays; with 52 percent using smart-phones.

Time is critical for you and your prospects! Parents want to get a product or service as quickly and as easily as possible. One reason is the time required for their children's after school activities and home work. And then there's dinner to make and the maintaining of the home.

The younger generation is surfing-the-web for finding and purchasing products or services as a first choice.

The bottom-line is if we want or need something, we just ask Google. People use the internet to make things easier in their life.

Web-Surfing is the life-boat for a busy family. Statistics show that two incomes are necessary for the middle class to make ends meet. A significant percentage of these parents are single and work two jobs.

Are you getting the benefit of this new shopping phenomenon? Or are you still advertising old-school while your competition has learned that "technology is king?"

You build your website thinking "they will come," but do they? If the answer is no, then your competition is offering your prospects a life-boat to the shore. And prospects are jumping into that life-boat with their wallets.

Your business is either in the tide going out, or the tide coming in. The internet is much like the ocean. It is always on the move and always changing.

So how do you keep up with the change? Do you keep your website busy with traffic and turn that traffic into prospects? What are you doing to get those prospects to open their wallet and buy your product or service? Opening their wallet to buy requires trusting you and your site.

There are five ways to do it.

A variety of Social Media networks must be your priority.

Keep your website content rich.

Position your business on Google 1st page.

Keep a steady current of information streaming into your prospects computer or smart phone!

Email and text messages are critical for building trust.

There are tools and software available for keeping the Current moving in your direction. When you understand the Current and take action, you are the Captain of the Ship; you won't need to use a life-boat because your ship is not sinking.

Take action to build your profit. Hire or contract with a Professional who can keep your Current moving towards your success.

Growing small business the right way is specific and takes skillful authority. There is every reason to be successful. Do it right and enjoy the rewards. For small business consulting, marketing services and more information visit http://www.Patricia-A-Gaines.com

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