The 3 EASIEST Ways to Launch an Authority Site From Scratch (No Gurus or Gimmicks Required)

The 3 EASIEST Ways to Launch an Authority Site From Scratch (No Gurus or Gimmicks Required)
By Ian Ross Hollander

Who else would love to build a hyper profitable authority site out of thin air? Would you love to take a simple idea, or a simple passion, and parlay that into a 6 (or 7) figure blog, brand or business you could love, grow and nurture for years to come? If you are anything like most people who try to start a business online, you are probably wasting tons of valuable time, effort, energy and INCOME on BAD ideas, from online "guru's" who simply don't have the real world experience to deliver what they promise.

I want to share with you some things I've learned about launching profitable authority sites in niches, markets and verticals I have lots of passion for, while simultaneously building a growing online agency that I love.

Curious to know more? Continue reading as we take a closer look below:

1 - Pick Your Passion: If you are going to build an authority site, do it in a niche or market that you truly love, or in a market that you have a natural connection to the community that you will target (for example, if you are a real estate agent, and your passion is real estate, it makes sense for you to build your first authority site in THAT niche, rather than a most esoteric idea that you don't know quite as well).

2 - Leverage Tools and Templates to Simplify the Strategy: For example, rather than worrying about how you are going to step up and stand out in a hyper saturated niche using a conventional blog, use tools and templates like specialty plugins and themes to create communities instead. There are marketplace themes, social networking themes, job and classified boards and plugins, crowd funding tools and templates, directory site themes and so much more that will allow you to create communities that are USER oriented, and that leverage community content to quickly, easily and ethically build BIG sites with minimal effort.

3 - Always begin with the End in Mind. In other words, have your big picture goal at hand as you launch your site, service or strategy. Know who your ideal audience is, and how you are going to monetize it before you begin the process of placing the first pixel on the page. I've seen far too many people LAUNCH something new with enthusiasm and excitement... only to find themselves totally clueless on how they are going to monetize their marketplace once the idea catches on.

Here is a quick example from my own recent experience: I have a lot of personal passion for the spiritual/mindful and personal development niche, and decided I wanted to build an online agency that focused on "enlightened entrepreneurs" and wellness workers. With that in mind, I build a directory of spiritual professionals using an inexpensive premium template that looked great and added a lot of value to folks who wanted to get "discovered" in their local community. I then paid someone an hourly rate to email professionals who were in my ideal audience, throughout 5 or 6 major cities, and invitation to be listed for free in our directory.

About 20% of those who got the email submitted a listing, and about 25% of those people actually paid for a PREMIUM listing, making the site profitable pretty quickly. But more importantly, I've also been inundated with requests to help these folks improve their marketing, their blog building, their book writing and 4 or 5 other offers I identified from jump that I wanted to offer as new online agency.

serving in the spiritual services market.

Not only did the authority site model help me quickly and easily grow a large site (over 300 members) in under 5 months, we have a community curated BOOK being published this month on Amazon. (and I didn't have to do anything other than accept submissions) and I've managed to build relationships with thought leaders in this field far more quickly than I could have, or would have on my own, and so TOO will you!

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