piątek, 16 stycznia 2015

Trends That a Hotelier Should Follow in the Year 2015

Trends That a Hotelier Should Follow in the Year 2015

Trends That a Hotelier Should Follow in the Year 2015
By Shorya Panwar

With 2015 in its wake, we have a look at some of the key trends that would rule the year and have an impact on the business of small as well as large hoteliers.

Google ads will continue to play an important role in attracting business

The real-time ads that pop-up every time anyone searches about a hotel on Google would continue to be the go to strategy of hoteliers. In fact, Google has also decided to launch several other advertising products and strategies for hotels.

Tips: Considering the popularity of Google Ads and all its other channels, hotels should ensure that they have a presence on Google+, Google Places, Google Wallet, Google Maps, and just about everything that is connected to Google.

Setting aside a budget to get an account on Google Hotel Finder and participating in Premium Ads is another tip for hotels to increase direct bookings.

Amazon is about to unveil "Amazon Travel" in January 2015 - an Over The Air service which would use TripAdvisor ratings to help people select hotels. Hence, hotels should get a TripAdvisor listing for themselves, ASAP. The launch of Amazon Travel would certainly open up new doors of opportunities for small hotels. Word has it that Amazon is also planning to come up with other new channels of Advertisements and cross-selling for hotels.

Instant booking will save money and earn customers for hoteliers

2014 was dominated by TripConnect CPC. But in 2015, Trip Connect Instant Booking will be the face of online hotel booking. It will allow the users to book a hotel using TripAdvisor from within the interface and the hoteliers will be charged only after a user completes the booking.

Tip: Hotels should definitely use this technique as soon as hits the market because they will be able to save a lot of money and get more business.

Mobile will keep on playing an indispensable role in reshaping Marketing

Ignoring the mobile medium would certainly leave a larger part of audience untargeted. Hence, hotels should ensure that their promotional mails and websites are compatible with Smartphones. Moreover, hotels should have an exclusive application for their hotel that allows users to book rooms, extract details, process payments, and do pretty much everything they wish in a swish of their finger.

Tip: Integrating a mobile strategy has become more important than ever. It would be better that a hotel also has an app for managing their administration along with having an application for the users.

Cloud technologies will be at its peak

2015 will be a year in which a major part of hotels worldwide would adopt cloud technology for a variety of reasons like administration, revenue management, guest feedback, and many others.

Tip: Hotels should make cloud technology a part of their 2015 plan, immediately.

All the above mentioned trends are agile and adaptive. It would be in the best interest of a hotelier to implement these trends.

Atom SRS is one such hotel reservation system/software that helps hoteliers in managing their business efficiently. It is a cloud-based integrated solution with several features for account management, booking, front office cashiering, and many others.

Article Source: http://EzineArticles.com/?expert=Shorya_Panwar
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