Google Leads, Facebook Follows

Google Leads, Facebook Follows
By Shierly Dolz

An announcement made by Google with regards to their withdrawal of support from American Legislative Exchange Council (ALEC) due to the council's position (or lack of) on climate change has spread several months ago. This encouraged several other companies to follow their lead, including Facebook.

It's no secret that both Facebook and Google are the two powerhouse and leading tech giants today. And situations similar to above have become a norm for these giants in the tech world. The competition is fierce than ever as the number of monthly users reached by Facebook has increased to 1.4 Billion in the third quarter of 2014. Additionally, Facebook remains to be the leading social media platform outwitting all other platforms.

The services offered by both Google and Facebook have clashed too many times. The first attempt by Google to launch its own Social Media services gave birth to Google + and it is a direct confrontation with Facebook. The next battlefield between this two giant would be on the online office suites services with Facebook announcing Facebook for Work. They are ready to trample their competitions which will be a battle against Microsoft's Office 365 and Google Apps for Business.

The developers at Google have a knock with choosing their battles and often times they do win. Their effective marketing strategy when they first introduced Gmail was flawless and has won them the battle against the two of the giants in email delivery industry of that time; Yahoo mail and Microsoft's Hotmail. With Google's constant improvement, easy to use applications and after adding cloud services for free, their competitions were no match at all and Google and Gmail emerged victorious; making it the leading email delivery service provider today

Facebook has seen the potential in launching its very own office suite and is trying to make a mark in the cloud industry. With a much wider user base, a baseline platform to follow, and a proven marketing strategy to take note of, they are well prepared in their new venture. Facebook has also announced that the new Facebook for work is beta stage exclusive, escalating the public's interest even more.

Only time can tell if Facebook for Work can outwit their competition. Facebook maybe a little too late with two industry giants (Microsoft & Google) already fighting a fierce battle in dominating the cloud industry with their office suite. Nevertheless, Facebook has proven itself as a leader in the business to business solutions. Their new venture in the cloud maybe a challenge, but it can offer variety to cloud services.

What do you think of Facebook's new venture to the cloud? We would love to hear from you. Feel free to leave your comments below.

I am currently working as the lead online marketing adviser and social media manager for www.inovado.com, one of the leading Premiere Google for Business Partner

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